Project 005

Kidsweek - Climate Change, A.I. & Animal Droppings

KidsWeek_TVC02_VO_1 (0-00-07-17).jpg

What exactly is climate change and how will it affect us?

What exactly is climate change and how will it affect us? And how will Artificial Intelligence help me with my homework? Did you know you can drink coffee that has been produced from animal droppings? All of these questions and more are answered in Kidsweek - a weekly newspaper magazine pressed in the Netherlands & Belgium.

To promote the magazine we were asked to create three different TV commercials covering a variety of subjects. And we absolutely loved creating these. Based on a mixture of Monty Python and Kidsweek's own vibrant branding, we were able to go all out on the creative direction. To tie everything together, we added parts of the actual magazine in the final designs adding to a tactile and analogue feel.

The final films were broadcasted on national Dutch television and have been supported by radio commercials and printed media.

How did we do it? See for yourself in this whopping 25-second making-of.

Here’s what the storyboard looked like.

Client:
DPG Media

Production Agencies
DPG Media

Exec. Producer
Hanneke Kampschreur

Design & Animation
After It Moves®

Illustration
Iris van den Akker

Sound
KLOAQ audio design

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Rijksmuseum - Clara & Onderkruipsels